The SHE WILL Story
Two PR Experts met in a bar...
Not quite, but close!
SHE WILL began from a simple conversation. A catch up between two PR experts, where we ended up talking about all the things we’d learned over the years, and just how tricky PR has become to navigate for women in business.
From this comparison of notes, we quickly began dreaming up our ideal program. The thing we wished we had when we were starting out, before PR and Visibility was our bread and butter.
We ended up with an accidental curriculum, but a really good one!
Just a few wins between us...
Meet Danica
Danica Bunch is a savvy Public Relations and Strategic Communications professional with over 25 years of experience in journalism and PR. She possesses a unique skillset and acumen for business strategy, leadership support, and coaching. Danica has held a range of senior leadership roles including CEO in both government and the private/commercial sector, managing public affairs, advocacy, and investor relations.
Danica is a national award-winning expert in PR and business, recognised for her innovative and impactful strategies. Known for her strong networking and influencing abilities, she excels at building both internal and external relationships that enhance her effectiveness in achieving outcomes for her clients. Throughout her career, she has expertly navigated ‘at risk’ and complex organisational and reputational challenges, implementing effective strategies to troubleshoot and resolve issues.
Her extensive work includes providing strategic advice on a consultancy basis for private sector and commercial organisations, as well as handling crisis PR and turnaround situations. Danica’s expertise spans various industries, including Fast-Moving Consumer Goods (FMCG), where she can identify opportunities and cut through brand clutter.
Danica’s impressive portfolio includes working with hundreds of clients, from brands and corporates to movie stars and politicians. She has delivered keynotes in London, the US, and Australia, and is a passionate advocate for women’s health and breast cancer awareness. An arse-kicking breast cancer warrior, Danica channelled her personal battle into writing the international bestselling book, “She Has Breast Cancer,” which she wrote and self-published in just three months. In addition to her professional achievements, Danica has been honoured as Mum of the Year, balancing her demanding career with her dedication to her family. An ex-ballerina and lover of the arts, she brings a creative and disciplined approach to her work. Her diverse background and relentless drive make her a formidable force in the world of public relations and strategic communications.Meet Jemimah
Jemimah Ashleigh is an award-winning entrepreneur, best-selling author and keynote speaker. After a thirteen year career in law enforcement, Jemimah left the Australian Federal Police and has since gone on to start multiple six figure businesses, release a best-selling book, win multiple awards and in 2022 was named one of Australia’s top 10 entrepreneurs.
Her business The Visibility Lab, helps small business owners grow and scale with practical helpful advice and helps them get visible! Jemimah has spoken across stages in United States, Canada, Australia and Indonesia, including with Gary Vee, Barrack Obama’s Senior Advisor and the Founder of Make-a-Wish Foundation. She has interviewed Daniel Flynn, the CEO and Founder of Thankyou. water, journalistic powerhouse Tracey Spicer, 4 Hour Work Week author legend Tim Ferris, Profit First Expert Mike Michalowicz.…. Just to name a few! Jemimah is Melbourne based and is extremely focused on helping people start the year right.
Jemimah is an extremely well known and well trained improvisational actor and comedian having taught across Australia and North America. She has produced multiple award winning shows. This training makes every keynote not only funny, but also flexible to every audience.
Jemimah will also proudly tell you that at least six men have referred to her as “too much”. After a thirteen year career in law enforcement, Jemimah left the Australian Federal Police and has since gone on to start multiple six figure businesses, release a best-selling book, win multiple awards and has been named one of Australia’s top 10 entrepreneurs. Jemimah is a keynote speaker having taken stages in United States, Canada, Australia and Indonesia. Jemimah has spoken with some absolute game changers including Barrack Obama’s Senior Advisor Valerie Jarrett, Frank Shankwiz, the Founder of Make-a-Wish Foundation, and media superstar Ita Buttrose. She has also had the opportunity to interview people including Daniel Flynn, the CEO and Founder of Thankyou. water, journalistic powerhouse Tracey Spicer, 4 Hour Work Week author legend Tim Ferris, entrepreneurs Dave Gonzalez, Pete Vargas… and many others. She is an extremely well known and well trained improvisational actor and comedian having taught across Australia and North America. She has produced multiple award winning shows. This training makes every keynote not only funny, but also flexible to every audience.What our clients say about us...
Need to know more?
SHE WILL is a comprehensive six-month program, helping women in business to implement tailored PR strategies and amplify their brand.
It’s not a cookie-cutter lesson and a couple of PDFs either, you’ll be guided through a process of brand and strategy development by two of Australia’s leading PR experts, Danica Bunch and Jemimah Ashleigh.
You’ll leave the program with a detailed plan specific to your business, cohesive collateral and invaluable insider knowledge.
