SHE WILL: Your Ultimate PR Transformation
Welcome to SHE WILL, a transformative 6-month journey led by two powerhouse PR experts who have not only seen it all but have lived it all. We know the ins and outs of the industry and have identified the gaps that DIY and coaching programs often miss. That’s why we’ve created a comprehensive program designed to deliver real results.
What We Offer:
- Personalised Branding Development: We start by diving deep into your personal or business brand. Together, we’ll craft a brand narrative that resonates and stands out in today’s competitive market.
- Collateral Creation: From eye-catching social media content to compelling marketing materials, we’ll help you build a cohesive and professional brand presence.
- Visibility Boost: We’ll strategize on securing awards, media coverage, and speaking engagements to enhance your visibility and credibility.
- Market Positioning: Understand your market, refine your positioning, and align your PR strategies with your business objectives. We’ll help you craft clear, actionable PR goals that support your broader business ambitions.
- Hands-On Guidance: Work with us in real time as we navigate each step of the process. You’ll get direct access to our expertise, ensuring you have the support you need when you need it.
What Sets Us Apart:
- Real-Time Collaboration: Our approach is hands-on and interactive, giving you immediate feedback and support as you build your brand.
- Expertise at Your Fingertips: Benefit from our collective experience and industry insights. We’ve made the mistakes, so you don’t have to, ensuring a smoother, more effective learning curve.
- Community & Support: Join a vibrant community of like-minded professionals and gain access to our network of experts. We're committed to fostering a supportive environment where you can thrive.
- Exciting Future Opportunities: Stay tuned for a runway of future opportunities and exclusive events designed to further enhance your growth and success.
Why SHE WILL?
We live life to the fullest, work hard, and play hard. Our program is not just about achieving results but about enjoying the journey. We take the “hard” out of learning and replace it with a fun, engaging experience that helps you build what you want with confidence and ease.
Ready to elevate your brand and achieve your goals? Join SHE WILL today and let’s create something extraordinary together.
Course Outline
Welcome to She Will
Building a Personal Brand
Sum of 5 People
Social Media
Media and PR
Pitching to Media
Course Outline
Visibility
PR + Marketing
Profile Raising
Crisis PR Prep
PR Strategy
Overview
Who are we?
Danica Bunch
Danica Bunch is a savvy Public Relations and Strategic Communications professional with over 25 years of experience in journalism and PR. She possesses a unique skillset and acumen for business strategy, leadership support, and coaching. Danica has held a range of senior leadership roles including CEO in both government and the private/commercial sector, managing public affairs, advocacy, and investor relations.
Danica is a national award-winning expert in PR and business, recognised for her innovative and impactful strategies. Known for her strong networking and influencing abilities, she excels at building both internal and external relationships that enhance her effectiveness in achieving outcomes for her clients. Throughout her career, she has expertly navigated ‘at risk’ and complex organisational and reputational challenges, implementing effective strategies to troubleshoot and resolve issues.
Her extensive work includes providing strategic advice on a consultancy basis for private sector and commercial organisations, as well as handling crisis PR and turnaround situations. Danica’s expertise spans various industries, including Fast-Moving Consumer Goods (FMCG), where she can identify opportunities and cut through brand clutter.
Danica’s impressive portfolio includes working with hundreds of clients, from brands and corporates to movie stars and politicians. She has delivered keynotes in London, the US, and Australia, and is a passionate advocate for women’s health and breast cancer awareness. An arse-kicking breast cancer warrior, Danica channelled her personal battle into writing the international bestselling book, “She Has Breast Cancer,” which she wrote and self-published in just three months.
In addition to her professional achievements, Danica has been honoured as Mum of the Year, balancing her demanding career with her dedication to her family. An ex-ballerina and lover of the arts, she brings a creative and disciplined approach to her work. Her diverse background and relentless drive make her a formidable force in the world of public relations and strategic communications.
What you will
learn at
SHE WILL
In She Will, you’ll learn how to build a powerful personal brand, identify and solve key problems for your audience, and leverage social media to grow your business. You’ll master the essentials of PR, including pitching to media, profile raising, and reputation
management. Gain critical networking skills, understand crisis PR preparedness, and develop a long-term PR strategy tailored to your business goals. This six-month program provides hands-on support, expert insights, and a community to help you achieve lasting visibility and success.
THE KEY TAKEAWAYS FOR THE COURSE
- Personal Brand Mastery
- PR & Media Skills
- Networking & Community
- Self confidence and actual skills
Jemimah Ashleigh
Jemimah Ashleigh is an award-winning entrepreneur, best-selling author and keynote speaker. After a thirteen year career in law enforcement, Jemimah left the Australian Federal Police and has since gone on to start multiple six figure businesses, release a best-selling book, win multiple awards and in 2022 was named one of Australia’s top 10 entrepreneurs.
Her business The Visibility Lab, helps small business owners grow and scale with practical helpful advice and helps them get visible!
Jemimah has spoken across stages in United States, Canada, Australia and Indonesia, including with Gary Vee, Barrack Obama’s Senior Advisor and the Founder of Make-a-Wish Foundation.
She has interviewed Daniel Flynn, the CEO and Founder of Thankyou. water, journalistic powerhouse Tracey Spicer, 4 Hour Work Week author legend Tim Ferris, Profit First Expert Mike Michalowicz.…. Just to name a few!
Jemimah is Melbourne based and is extremely focused on helping people start the year right.
Jemimah is an extremely well known and well trained improvisational actor and comedian having taught across Australia and North America. She has produced multiple award winning shows. This training makes every keynote not only funny, but also flexible to every audience.
Jemimah will also proudly tell you that at least six men have referred to her as “too much”. After a thirteen year career in law enforcement, Jemimah left the Australian Federal Police and has since gone on to start multiple six figure businesses, release a best-selling book, win multiple awards and has been named one of Australia’s top 10 entrepreneurs. Jemimah is a keynote speaker having taken stages in United States, Canada, Australia and Indonesia.
Jemimah has spoken with some absolute game changers including Barrack Obama’s Senior Advisor Valerie Jarrett, Frank Shankwiz, the Founder of Make-a-Wish Foundation, and media superstar Ita Buttrose. She has also had the opportunity to interview people including Daniel Flynn, the CEO and Founder of Thankyou. water, journalistic powerhouse Tracey Spicer, 4 Hour Work Week author legend Tim Ferris, entrepreneurs Dave Gonzalez, Pete Vargas… and many others.
She is an extremely well known and well trained improvisational actor and comedian having taught across Australia and North America. She has produced multiple award winning shows. This training makes every keynote not only funny, but also flexible to every audience.
